Sea-Changers has been formed “with the mission of raising thousands of pounds for marine conservation charities primarily in the UK”.
It is embarking on a range of fundraising projects, one of which is its ‘Be a Summer Sea-Changer’ campaign, which runs through July and August.
Charity co-founder Helen Webb says that, while “so many people have a passion for the oceans”, seas are “in crisis with too many fish being taken out and too much pollution and rubbish being thrown in”.
“We thought: ‘What if we could put a turnstile on the sea and everyone who went there this summer donated £1 to marine conservation work?’” she said.
“It isn’t a lot to ask. So we’ve set up a simple text donation service so they can do just that.
"In addition, there are lots of small actions that people can take when they are at the seaside to ensure they don’t contribute to making the problems worse.
“Our campaign will give people simple ways that they can make a difference.”
Visit the Sea-Changers website for more on its campaigns, intended beneficiaries and how to make a donation toward ‘Be a Summer Sea-Changer’.
Other links: Twitter, http://twitter.com/seachangersorg; and Facebook, https://www.facebook.com/pages/Sea-Changers/128759347157866
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