"Naturally, this attracts an incredible number of predators looking to satisfy their appetites and you will get to witness the birds, dolphins, sharks and whales all enjoying a huge feast," says the company.

"Seven nights in South Africa start from as little as £2499 per person including flights from London, airport transfers, 7 nights’ accommodation, daily breakfast and 5 full days on the Sardine Run. Get £100 discount by calling us and quoting WeLoveDiving”.

There is also a Big 5 Safari that can be tailored in to the sardine run trip.